Product launch plan: a 6-week checklist
A 6-week product launch checklist built on lean principles: talk to users, ship a small first version, launch, and measure. Free to use as a plan in Plenzu.
12 stepsAbout 30h 15m of workPlanned back from your launch day
What this plan is based on
A lean launch: talk to users first, ship a small first version, measure, then improve.
The plan, step by step
6 weeks before
Write who it is for and the one problem it solves1h
5 weeks before
Talk to five people who have that problem2h 30m
Decide what is in the first version, and what is not1h
4 weeks before
Build the first version10h
3 weeks before
Landing page with one clear call to action4h
Set up simple analytics45m
2 weeks before
Let ten testers try it, and fix what they trip over4h
1 week before
Prepare the launch message and screenshots2h
5 days before
Make a list of where to share it30m
Launch day
Launch
- Publish30m
- Share it everywhere on the list1h
- Answer every reaction1h 30m
After the launch day
Thank the testers and early users30m
Look at the numbers and decide the next step1h
In Plenzu this is a board with the columns To do → Doing → Waiting.
Launch plan
For whom: …
The problem: …
What is in the first version: …
Not now: …